Jewelry Lifestyle Photography

Lifestyle jewelry photos are a great asset to show off your jewelry collection and add “eye candy” to your website.  Showing your jewelry worn breathes warmth and personal connection to your gemstone jewelry – rings, bracelets, earrings and necklaces.  This session was shot at the jeweler’s store within a two hour window.
Lifestyle Jewelry Photography
These lifestyle images were shot using a Paul C Buff Beauty Dish with a 20% grid using an Einstein studio flash, hand held reflector and a Canon 24-70 mm lens.
Gemstone Necklace
We also shot environmental jewelry product pieces in a couple of settings. Creating a stunning bokeh background to set off the sparkling gemstones.
Environmental Jewelry Product Photos
A tight crop (below) brings the ring forward.
Jewelry Product Photography
This diamond ring (below) was set into a succulent. We manipulated the image with photo editing to keep the focus on the ring. These product images were shot using a Rotolight and a 100mm 2.8 Canon lens.

Environmental Product Photography

Environment Staff Portrait

Environment Staff Portrait

Staff portraits have many settings now. “Lifestyle” aka “environment” portraits are popular because they are rapidly replacing stock photos for companies-real people in real business settings. These are the people who handle your phone calls.  Website visitors can put a face to a voice!

This was shot to enhance the background ambiance creating a bright, fresh image by slowing the shutter speed, requiring the subject to hold still and “hold that smile”. She was delightful to work with and the session went smoothly and quickly.

  • Paul C Buff Einstein
  • Beauty Dish
  • 24-70mm lens

Lifestyle Photographer in Rancho Cucamonga

Lifestyle Photography

Lifestyle photography is the answer to original polished photography of your business for your website and print marketing.  Your staff is unique to your business.  Stock photography used to be the go-to solution for businesses, but finding the same images used on hundreds, or more, websites dilutes your message.  Read more about stock versus original photography.
This image was shot using
Paul Buff Einstein
64″ PLM Umbrella
24-70 mm Canon Lens

business-event-photographer
This photo was shot using Paul Buff Einstein, Beauty Dish and 24-70 mm lens. Great marketing photography with real people on the job.

employee-portrait
This staff portrait shot on location using three 580 Speedlites and a small umbrella.

Slider Layouts

Slider Layouts and Editing
Our client was multi-tasking. Just as he realized he had the product photography images in multiple angles covered, he realized he needed the “pretty” images for his website. Sliders are a popular advertising element on websites currently. To stay ahead of competitors go beyond using image only sliders. We create display ad layouts and created these for specific dimensions saving additional time and expense for our client.

Slider Ad Layout

Pet Carrier Product Photography

Pet Carrier Product Photography

Our model was cooperative – AND cute!  The pine-cone was his choice-seems it’s a favorite.  For these pet carrier product lifestyle shots we used existing light, Canon Speedlites, the Canon 6D with ND filters with a Canon 24-70mm 2.8 L lens.

Lifestyle Photography

Lifestyle photography is helpful with products like carriers to show consumers the product “in action” and also to bring a human feel to the website.

Pet Product Photography

We also shot the full line of pet carriers products.  These carriers are collapsible, with multiple handles, straps, openings. We shot 5-6 angles of each carrier on white background.

Rooftop Photography

Warehouse Rooftop Photograhy

Nothing like being alone on a rooftop shoot, especially when the client is asking for a few creative shots.

Los Angeles Rooftop Skyline

The client hoped to have the Los Angeles skyline as a background to the rooftop system they had installed on this industrial building.  In these two shots the skyline seems close, despite how far away it was.  The 70-200 mm Canon lens is a long lens which compresses the background-bringing it closer in the images.

Rooftop Shot of LA Skyline, Industrial

Industrial Facility Rooftop Photographer

Shot with the Canon 35 mm lens you can see how far away the skyline actually was located.

Rooftop Industrial System

Using the Canon 35 mm 1.4 lens let us grab this creative shot.

Product Styling

Product Styling
This diffuser product begins with a lush reflective foreground and organic items to complement the style of this product.  Shooting on a specialized surface gives the refection we were after fading into white.  This is achieved by a lot of light precisely directed.
Styled Product Photography
For a dramatic style we pulled in a textured background, a simple brick and keeping our organic theme – a few accents to give this diffuser a new face!

Read more about product styling.

Table Top Product Styling

Glass on White Background
The beauty of clear shiny glass.  Lighting glass requires a toolbox of gadgets to achieve the final product image on white.  A specialized surface gives the reflection in the foreground at the base of the glass diffuser. In order to keep any shadow from interfering with the transparency looking front to back means flooding the background with light and strategically placed strobe flashes. While striving for glass on white be careful not to lose the definition of the bottle. We used a number of light modifiers and redirected light as need to create this final image of lightness and clarity.

Product Staging

Product on White, Spice Jars
Product on a white background has become the standard for product images.  Whether to use a full shadow, or slight shadow, or no shadow is the next question.  But when you’re ready to show off your product creativity opens a fabulous door.  The above photo of spice jars keeps three of the four jars in focus, with a slight out of focus on the third jar, for a subtle statement.

The next photo is a lovely simple composition, still on white for an open, floating feeling, adding the spoon for a touch of lifestyle.  A subtle product styling idea.
Spice Jars for Product Styling
Still keeping the product styling simple we’ve added an organic feel using wood for the  presentation. These are only a few ways to style your product. Keep your own product as an alternative to stock photography for your website.
Product Styling
Finally adding a full background frames the jars using a brick for strong base statement.  The first jar has the strength and focus, allowing the other jars to become part of the background.  You get the idea of the vast possibilities when you’re ready to take bring your product front and center in your website and promotion.
Product Lifestyle Staging

Original Photography vs Stock Photography

original photography versus stock photography

taken on-site at auto repair shop

As a photographer I can appreciate stock photography. Well lit images, with models, shiny clean cars and wonderful macro photography. For business owners they have been a resource for a long time to get professional photography onto their website. Consider lifestyle photography for polished original images of your business.

As the internet has evolved users have become savvier with higher expectations. In a visual world photos are seen faster than website copy is read, which gives them the potential to deliver a message quicker. Users have become cynical: “Are we supposed to believe that model works at your company? And are these people always that happy discussing one piece of paper?” On top of this skepticism you run the risk of these same images being seen repeatedly on other websites – and worse…a competitor’s site. Show pictures of real customers, your staff, your product, and your location. A professional photographer not only brings proper equipment, but helpful insight into staging scenes to cover all your photo needs from staff to facility, and services.

Use your photos on your website to deliver your message with text laid across the image. Make a bold statement – and keep it real.

Google has taken an interest in photos and how to give more weight to original photography versus stock images. That is reason enough to take a closer look at professional photography for your business. Google is secretive in many of the “how” they make their decisions, rather than waiting to figure it out, take heed and make a change.

While everyone has a smartphone/iPhone and can take good photos – at some point you will need a professional photographer to take your business photos to the next level. This is especially true when your business is a product, or your product is you – as a service provider. We hire professionals when we want the job done right – from plumbers to electricians to photographers. It’s your business; put your best face forward to the public.

medical-lab-technician