{"id":441,"date":"2016-07-06T22:06:04","date_gmt":"2016-07-07T05:06:04","guid":{"rendered":"http:\/\/douglassimon.com\/blog\/?p=441"},"modified":"2016-09-12T20:58:15","modified_gmt":"2016-09-13T03:58:15","slug":"cosmetic-product-photography","status":"publish","type":"post","link":"http:\/\/douglassimon.com\/blog\/cosmetic-product-photography\/","title":{"rendered":"Cosmetic Product Photography"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-442\" src=\"http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/cosmetic-product-photography.jpg\" alt=\"Cosmetic Product Photography\" width=\"1000\" height=\"667\" srcset=\"http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/cosmetic-product-photography.jpg 1000w, http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/cosmetic-product-photography-300x200.jpg 300w, http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/cosmetic-product-photography-768x512.jpg 768w, http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/cosmetic-product-photography-450x300.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>What began as 35 <a href=\"http:\/\/douglassimon.com\/cosmetics-photographer.html\">cosmetic\u00a0products<\/a> turned into a full line of 360 products for a full e-commerce website. \u00a0Using continuous lighting many shots needed stack focusing to provide crystal\u00a0clear focus from front to back. \u00a0We used a Canon 100mm 2.8 macro L lens no more than\u00a01 foot from the product and set the aperture at f8.<\/p>\n<p>To create the shine on the brushes, lipsticks and other reflective products we used a variety of light modifiers (scrims) to create each gradient.<\/p>\n<p>Color matching is always critical for e-commerce and requires special 2 fold attention &#8211; lighting the color consistently, then visually matching the product to the screen in post. \u00a0Though all monitors use RGB, not all monitors will display color\u00a0the same. Things like graphics card, monitor drivers affect the actual display of color on every device. Despite\u00a0knowing this\u00a0shooting the products under strict\u00a0lighting and visually color matching they will be consistent and you&#8217;ll minimize product\u00a0return headaches when color is part of the buying decision.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-492\" src=\"http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/beauty-cosmetics.jpg\" alt=\"Cosmetic Photography\" width=\"400\" height=\"500\" srcset=\"http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/beauty-cosmetics.jpg 400w, http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/beauty-cosmetics-240x300.jpg 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>See more <a href=\"http:\/\/douglassimon.com\/product-photographer.html\">product photography<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-493\" src=\"http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/eyeliner-photography.jpg\" alt=\"Cosmetic Line Photography\" width=\"400\" height=\"800\" srcset=\"http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/eyeliner-photography.jpg 400w, http:\/\/douglassimon.com\/blog\/wp-content\/uploads\/2016\/07\/eyeliner-photography-150x300.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What began as 35 cosmetic\u00a0products turned into a full line of 360 products for a full e-commerce website. \u00a0Using continuous lighting many shots needed stack focusing to provide crystal\u00a0clear focus from front to back. \u00a0We used a Canon 100mm 2.8 &hellip; <a href=\"http:\/\/douglassimon.com\/blog\/cosmetic-product-photography\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,109,1,128,46,49,97],"tags":[52,155,172,17,122,53,173],"class_list":["post-441","post","type-post","status-publish","format-standard","hentry","category-catalog-photography","category-light-modifiers","category-photography","category-product-on-white-photography","category-product-photography","category-website-photography","category-white-background-photography","tag-amazon-products-on-white-background","tag-continuous-lighting","tag-cosmetic-photography","tag-no-flash","tag-product-on-white-background","tag-product-photography-2","tag-stack-focus"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2cxVk-77","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/posts\/441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":5,"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/posts\/441\/revisions"}],"predecessor-version":[{"id":494,"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/posts\/441\/revisions\/494"}],"wp:attachment":[{"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/media?parent=441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/categories?post=441"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/douglassimon.com\/blog\/wp-json\/wp\/v2\/tags?post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}