You don’t need special lighting for this one.  Turn off your flash, put your camera on manual.

This is a simple shot.  You need one household goose-neck lamp with an 18 watt 2700 K energy saver warm bulb.  When you purchase energy saver bulbs you’ll notice you often have a choice between daylight balanced and soft white (might read “warm”).  Soft white/warm is the typical indoor lighting we all use.  This table is pine with a flat finish.  The reflection comes from the gold gilded page edges.

Turn off the lights in the room.  Focus your goose-neck on the edge of the book.  Experiment with camera angles.  Use a tripod and a self timer or a remote control.   Very simple.

Canon 7D used
Camera settings:
lens:  100mm f/2.8 macro
shutter speed: 1/50
aperture: 2.8
ISO: 200
white balance: “white florescent light” (if using a Canon 7D)
your camera may have a similar setting option, go to the menu and find “white balance”

Have fun!