Each business video begins with a script. It’s a blueprint for the filming and any stills needed. The opening for this was created in After Effects using logo art from the web designer. Simple transitions and small movements worked for the screen captures needed, subtle movement is powerful. The opening video is a high key setting, while closing with an intimate office set-up for a nice contrast. Captioning is simple with a clear font and minimal movement to avoid clutter. The length of video is ideal, just over the minute mark.
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