This industrial air conditioning system sets on the roof of a massive distribution warehouse, three stories up with many, many units. The only access to the roof was via an access ladder which is straight up the wall, with a platform halfway up and a safety fence encircling the ladder for the final climb. And carrying a camera bag.
A simple white background portrait can be turned into something dramatic and fun with a little editing. It’s all in the eye to showcase your product.
A simple one light portrait using a Paul Buff 86″ PLM, in front of the model about 7′ back, with the photographer standing in front of the PLM, using an Einstein Studio Flash.
Canon 7D 35mm lens
The explosion of Amazon as a marketplace has sent many sellers scrambling to meet the “on white background” standard set for Amazon sellers. It can be frustrating because Amazon defines on-white as in RGB color 255, 255, 255. The slightest off shade results in non-compliance.
There are two ways to achieve this pure white. The best quality is to shoot the product on white and truly have it ON white, properly lit. Like this:
But what if your product is white? If you try to shoot white on white (pure white) without professional setup equipment you’ll end up with little definition to your product. There are techniques used by photographers one of which is using acrylic to give a suspended look to the product and flooding it with light resulting is a rich depth of white – on white. Notice the sheen, the fibers of the nylon straps and the full out line of each product. Like this:
The other method of achieving a pure white background is using Photoshop to extract the product. If you begin with a properly well-lit product and know you will finish the work in Photoshop this can result in getting more shots taken in your session time. It’s a discussion to have with your client. Extraction works for products with defined lines – fuzzy slippers will be more time consuming to extract. As a photographer you need to budget your time, or you will spend more time in Photoshop than if you had properly lit the product to begin with. Bottom line: get a the best image with your camera and you can save time OR do the most in Photoshop.
Every business wants their website to reflect the best about their business.Your website is the cornerstone of your marketing. Every ad whether print or online directs potential clients to your website. Your business practices, expertise, standards and customer service all are contained on your website for visitors to review.
A well designed website with easy navigation is critical to the functionality of your site. The internet is a visual world and having professional photos can make all the difference. Visitors’ expectations are highly visual-raise the level of your website to keep them visually engaged, read your message and convert to a customer. Read another opinion. View our Business Gallery.
It’s tempting to pick up your cell and begin snapping photos of your business for your website. Ten years ago this was acceptable for websites, but the internet is now a far more polished place and website visitors have a higher expectation of quality.
As a professional in your own business you understand the knowledge and experience it takes to deliver the quality service or products you sell. When it comes to photographing your business, staff portraits or product photography you want a professional to deliver outstanding images to promote your business. To expect your employees to be able to deliver images that a professional can is unrealistic. There is a huge difference between a hobbyist and a professional.
A pro photographer uses professional cameras, lighting, backdrops and knows ways to manipulate light to capture the best photo of your products, facility or personnel. A professional photographer will get to know your business and match the look and feel of your branding. He’ll have suggestions for the best shots and composition bringing a creative artistic eye to your project. Taking your vision of a project and delivering eye-catching photographs.
Most photos benefit from processing – however minimal a professional photographer’s eye preparing the images ensures superior quality. Take your business project to the next level use a professional for professional results.
There were no interior lights turned on in this airplane hangar. I chose to open the hangar door behind us and use the natural light from the skylight. When I turned around to shoot the airplane (below), I changed the white balance temperature to 3350 to get this blue water look. View more business photography.
The lunar eclipse April 15, 2014 was spectacular to see. Couldn’t resist capturing a few shots. Short of having telescopic lenses here is a way to use the tools you might have.
A tripod is a must. Hands off the camera and use a 10 second delay to stop lens shake. Using a 70-200mm lens on a crop sensor camera equals a 300mm lens.
ISO 125
Aperture 2.8
Shutter Speed 1 second
Each business video begins with a script. It’s a blueprint for the filming and any stills needed. The opening for this was created in After Effects using logo art from the web designer. Simple transitions and small movements worked for the screen captures needed, subtle movement is powerful. The opening video is a high key setting, while closing with an intimate office set-up for a nice contrast. Captioning is simple with a clear font and minimal movement to avoid clutter. The length of video is ideal, just over the minute mark.
Commercial photographers have more creativity than you think. It’s about manipulating the elements. This is an exciting dramatic photo using only one light.
Arri Fresnel 650 with a 300 watt bulb
Using a plastic diffusion sheet background called translum made by Savage paper.
Lens EF70-200mm f/2.8L USM
ISO Speed 125
White Balance Mode Color Temperature(9900K)
Av( Aperture Value ) 16.0
Tv( Shutter Speed ) 0.3
Business owners need original photos for their marketing. So many clients have been exasperated feeling they have nothing worth photographing, particularly when their business is service oriented or their tools are not flashy and exciting. As a commercial photographer it’s my challenge to find interesting composition in the ordinary. This turns an ordinary table top photo into a dazzling advertisement image.
Now that Google is looking less favorably on stock photography you’ll be looking at options for original photos for your website. If your business produces products you’ll find this an easier solution. But when you provide services it can be more challenging to find ways to compose photos to represent your services.
