Commercial photographers have more creativity than you think.  It’s about manipulating the elements.  This is an exciting dramatic photo using only one light.

Arri Fresnel 650 with a 300 watt bulb
Using a plastic diffusion sheet background called translum made by Savage paper.
Lens EF70-200mm f/2.8L USM
ISO Speed 125
White Balance Mode Color Temperature(9900K)
Av( Aperture Value ) 16.0
Tv( Shutter Speed ) 0.3

Business owners need original photos for their marketing.  So many clients have been exasperated feeling they have nothing worth photographing, particularly when their business is service oriented or their tools are not flashy and exciting.  As a commercial photographer it’s my challenge to find interesting composition in the ordinary.  This turns an ordinary table top photo into a dazzling advertisement image.