Often getting your product into the ideal setting isn’t realistic. This tour bus company travels not only throughout Western states, but across the country. Scheduling photo ops presents a lot of obstacles. Opting for composite photo editing allowed time to photograph the bus to match the chosen stock images. Adding reflections to the windows and hubcaps keeps it real. We created several composites. We also create composite portraits.
What to do with your service truck photo? You spent a great deal of thought and cost in creating your moving billboard – the photo turned out great, next? A slick, clean extraction of your service vehicle is a great advertising tool. You can create beautiful ads by lay text over the image, or drop it into any kind of background. It all begins with getting a properly lit photo. The “magic” lies in the planning. The extraction yields an image easily manipulated in many creative ways. Read more about website photography.
Typically the proper way to shoot a product set up like this is to have 2 separate shots and composite these in Photoshop. It’s impossible to properly exposure for the box and not blow out the white pearls. For this shoot we didn’t have time to remove the pearls as this was rush job. We elevated the camera to a high angle using a macro lens, used an overhead diffused light source with a silk scrim. We used another light source in front – to highlight the front of the box and the top inside of the box. Once we properly exposed the light we stack focused with about 20 shots from top to bottom. We would like the box interior whiter, but couldn’t do it in the time we had, so this shot was usable. Generally these types of jewelry shots require an enormous amount of time get the right lighting with the proper exposure.
We had enough time to properly execute this shot, which requires two separate set ups. The first setup was to light and properly expose the ring. We only used an overhead light source with a silk scrim for this, stack focusing with about 10 shots using a 2.8 macro lens. For the second setup we removed the ring using three light sources for the outside and inside of the box. We stack focused with about 10 images. In Photoshop we put the two shots together achieving the whiter box interior.
This portrait was shot on a grey background on location. The simple staging of a coffee table gave nice foreground texture. The light source was a Paul Buff 22 inch beauty dish with a grid. This bounce flash light modifier is beautifully flattering to faces.
The photographer’s library of backgrounds is a collection of textured surfaces such as tin siding, stucco walls, weather beaten exterior house walls, stone surfaces, etc. These he shoots specifically for this purpose of blending and layering to build up an artistic backdrop for a studio portrait. The manipulating of these backgrounds takes place in Photoshop to his creative eye. This background was a composite of 2 backgrounds over the grey studio backdrop.
Read more on our website about backgrounds for portraits.
Commercial photographers have more creativity than you think. It’s about manipulating the elements. This is an exciting dramatic photo using only one light.
Arri Fresnel 650 with a 300 watt bulb
Using a plastic diffusion sheet background called translum made by Savage paper.
Lens EF70-200mm f/2.8L USM
ISO Speed 125
White Balance Mode Color Temperature(9900K)
Av( Aperture Value ) 16.0
Tv( Shutter Speed ) 0.3
Business owners need original photos for their marketing. So many clients have been exasperated feeling they have nothing worth photographing, particularly when their business is service oriented or their tools are not flashy and exciting. As a commercial photographer it’s my challenge to find interesting composition in the ordinary. This turns an ordinary table top photo into a dazzling advertisement image.
Now that Google is looking less favorably on stock photography you’ll be looking at options for original photos for your website. If your business produces products you’ll find this an easier solution. But when you provide services it can be more challenging to find ways to compose photos to represent your services.