Product on Black Acrylic

Product on Black Acrylic Staged

This innovative speaker design offers stunning sound.  The photography needed to reflect the mood.

The photographer used two Arri 650T fresnel lights with 300 watt bulbs and two Matthews 48″ x 48″ artificial silk scrims, 1.6 stops.  Also used a Rotolight NEO matching the Arri tungsten temperature for the top of the speaker.
Canon 5D MarkIII
Canon 100mm 2.8 macro lens

We used a sheet of black acrylic to create a classic look.  There is nothing in the background, but shooting at a 9.0 aperture kept the product in sharp focus while turning the background completely black. This shot is straight out of the camera, no Photoshop adjustments or editing.

Speaker on Black

Simple Product Staging on Black Acrylic

The designer requested a size perspective so we added wine glasses for a simple staged product image.

Staff Portrait for Company Calendar in Rancho Cucamonga

Staff Group Portrait for Calendar

Group staff photo

When it comes to your the face of your company a fun project can be a calendar.  This shot was set with the fun, playful side of the department, inclusive of the department head. We combined ambient light and flash. Set against an exterior window we were able to capture the blue sky.

(2) Paul Buff 64 inch PLM Soft Silver Umbrellas
Einstein Flashes

Attorney Portrait Photographer in Santa Ana

Attorney Portrait

The photo session for this Law Office offered a rich background of beautiful wood desks, book cases and wide windows-ideal for an environment portrait session. This was the first shot-perfect pose, perfect attitude, perfect lighting.

Lawyer Portrait Photographer

Photography Details:

  • 64 inch Paul Buff PLM with no diffusion
  • Einstein
  • 24-70mm lens

Legal Attorney Photographer

Staff Lifestyle Portrait in Rancho Cucamonga

Staff Lifestyle Portrait
What a fun shoot! The fall sun in Rancho Cucamonga was low and bright.  With our staff group’s back to the sun we used 3 flashes into a small umbrella and a 2 stop ND filter to knock down the sunlight brilliance.

You hear the terms “lifestyle” portrait and “environment” portrait when you’re looking for a staff photo with a setting in the workplace, but not using a backdrop. This pose brings energy and an inviting smile to reflect the company. Make your website photos original and fun!

  • (3) 580 Speedlites w/small umbrella
  • 2 stop ND filter with Genus Matte Box
  • 24-70mm lens

Cosmetic Product Photography

Cosmetic Product Photography

What began as 35 cosmetic products turned into a full line of 360 products for a full e-commerce website.  Using continuous lighting many shots needed stack focusing to provide crystal clear focus from front to back.  We used a Canon 100mm 2.8 macro L lens no more than 1 foot from the product and set the aperture at f8.

To create the shine on the brushes, lipsticks and other reflective products we used a variety of light modifiers (scrims) to create each gradient.

Color matching is always critical for e-commerce and requires special 2 fold attention – lighting the color consistently, then visually matching the product to the screen in post.  Though all monitors use RGB, not all monitors will display color the same. Things like graphics card, monitor drivers affect the actual display of color on every device. Despite knowing this shooting the products under strict lighting and visually color matching they will be consistent and you’ll minimize product return headaches when color is part of the buying decision.

Cosmetic Photography

See more product photography.

Cosmetic Line Photography

Rooftop Photography

Warehouse Rooftop Photograhy

Nothing like being alone on a rooftop shoot, especially when the client is asking for a few creative shots.

Los Angeles Rooftop Skyline

The client hoped to have the Los Angeles skyline as a background to the rooftop system they had installed on this industrial building.  In these two shots the skyline seems close, despite how far away it was.  The 70-200 mm Canon lens is a long lens which compresses the background-bringing it closer in the images.

Rooftop Shot of LA Skyline, Industrial

Industrial Facility Rooftop Photographer

Shot with the Canon 35 mm lens you can see how far away the skyline actually was located.

Rooftop Industrial System

Using the Canon 35 mm 1.4 lens let us grab this creative shot.

Product Styling

Product Styling
This diffuser product begins with a lush reflective foreground and organic items to complement the style of this product.  Shooting on a specialized surface gives the refection we were after fading into white.  This is achieved by a lot of light precisely directed.
Styled Product Photography
For a dramatic style we pulled in a textured background, a simple brick and keeping our organic theme – a few accents to give this diffuser a new face!

Read more about product styling.

Product Staging

Product on White, Spice Jars
Product on a white background has become the standard for product images.  Whether to use a full shadow, or slight shadow, or no shadow is the next question.  But when you’re ready to show off your product creativity opens a fabulous door.  The above photo of spice jars keeps three of the four jars in focus, with a slight out of focus on the third jar, for a subtle statement.

The next photo is a lovely simple composition, still on white for an open, floating feeling, adding the spoon for a touch of lifestyle.  A subtle product styling idea.
Spice Jars for Product Styling
Still keeping the product styling simple we’ve added an organic feel using wood for the  presentation. These are only a few ways to style your product. Keep your own product as an alternative to stock photography for your website.
Product Styling
Finally adding a full background frames the jars using a brick for strong base statement.  The first jar has the strength and focus, allowing the other jars to become part of the background.  You get the idea of the vast possibilities when you’re ready to take bring your product front and center in your website and promotion.
Product Lifestyle Staging

White Background for Amazon Specs

Amazon Product on White, Photography
Amazon has strict requirements for its product photography. All products need to be shot on a white background.  Sounds simple until you realize “white” is a precise hex color # 255, 255, 255. While there are multiple ways to achieve this result for this product we used a specialized surface to give a beautiful transparent, “floating” feel.  The studio strobes have to be precisely placed to pull this off. Flooding the white background with light bathes the dog whistle in pure white.  Just what Amazon desires.  Also helpful to our client was a captioned photo of parts. See more product photography photos.
Dog Whistle for Amazon
Captioned Product Photo Parts for Amazon

Original Photography vs Stock Photography

original photography versus stock photography

taken on-site at auto repair shop

As a photographer I can appreciate stock photography. Well lit images, with models, shiny clean cars and wonderful macro photography. For business owners they have been a resource for a long time to get professional photography onto their website. Consider lifestyle photography for polished original images of your business.

As the internet has evolved users have become savvier with higher expectations. In a visual world photos are seen faster than website copy is read, which gives them the potential to deliver a message quicker. Users have become cynical: “Are we supposed to believe that model works at your company? And are these people always that happy discussing one piece of paper?” On top of this skepticism you run the risk of these same images being seen repeatedly on other websites – and worse…a competitor’s site. Show pictures of real customers, your staff, your product, and your location. A professional photographer not only brings proper equipment, but helpful insight into staging scenes to cover all your photo needs from staff to facility, and services.

Use your photos on your website to deliver your message with text laid across the image. Make a bold statement – and keep it real.

Google has taken an interest in photos and how to give more weight to original photography versus stock images. That is reason enough to take a closer look at professional photography for your business. Google is secretive in many of the “how” they make their decisions, rather than waiting to figure it out, take heed and make a change.

While everyone has a smartphone/iPhone and can take good photos – at some point you will need a professional photographer to take your business photos to the next level. This is especially true when your business is a product, or your product is you – as a service provider. We hire professionals when we want the job done right – from plumbers to electricians to photographers. It’s your business; put your best face forward to the public.

medical-lab-technician