Flat Lay Product Photographer in Orange County

Flat Lay Product

For flat lay product photography an overhead camera rigging system with an HD monitor gives the Macro lens the flat, level shooting plane for tack sharp focus.  We lit using 2 soft boxes and a quarter stop 48 inch scrim with a 3rd flash behind.

Sequined Bikini Product Photorgapher

The sequins took a bit of light modifying, to maintain the jewel tones without blowing them out. We used foam core to create a box to channel the light.

Swimsuit Photographer

Flat lay product photography requires one essential tool for setup: pins.  Lots of pins, lots of foam-core layers and additional time.  Spandex can be a bit of a wrestle due to the elasticity, but pinning does the trick.

Cosmetic Product Photography

Cosmetic Product Photography

What began as 35 cosmetic products turned into a full line of 360 products for a full e-commerce website.  Using continuous lighting many shots needed stack focusing to provide crystal clear focus from front to back.  We used a Canon 100mm 2.8 macro L lens no more than 1 foot from the product and set the aperture at f8.

To create the shine on the brushes, lipsticks and other reflective products we used a variety of light modifiers (scrims) to create each gradient.

Color matching is always critical for e-commerce and requires special 2 fold attention – lighting the color consistently, then visually matching the product to the screen in post.  Though all monitors use RGB, not all monitors will display color the same. Things like graphics card, monitor drivers affect the actual display of color on every device. Despite knowing this shooting the products under strict lighting and visually color matching they will be consistent and you’ll minimize product return headaches when color is part of the buying decision.

Cosmetic Photography

See more product photography.

Cosmetic Line Photography

Pet Carrier Product Photography

Pet Carrier Product Photography

Our model was cooperative – AND cute!  The pine-cone was his choice-seems it’s a favorite.  For these pet carrier product lifestyle shots we used existing light, Canon Speedlites, the Canon 6D with ND filters with a Canon 24-70mm 2.8 L lens.

Lifestyle Photography

Lifestyle photography is helpful with products like carriers to show consumers the product “in action” and also to bring a human feel to the website.

Pet Product Photography

We also shot the full line of pet carriers products.  These carriers are collapsible, with multiple handles, straps, openings. We shot 5-6 angles of each carrier on white background.

Family Studio Portrait on White Background

Young Family Portrait

A white background gives a contemporary setting for this young family.  Once again, the Paul Buff PLM umbrellas let us flood the set with brilliant light, focused where the photographer wanted.  And the expression of the front row girl?  Did someone mention:  ice-cream?  You have to speak their language!  It was fun!

Service Truck on White

Service Truck on White

What to do with your service truck photo?  You spent a great deal of thought and cost in creating your moving billboard – the photo turned out great, next?  A slick, clean extraction of your service vehicle is a great advertising tool.  You can create beautiful ads by lay text over the image, or drop it into any kind of background.  It all begins with getting a properly lit photo.  The “magic” lies in the planning.  The extraction yields an image easily manipulated in many creative ways. Read more about website photography.

Pearl Jewelry Photography

Pearl Jewelry Photography

Typically the proper way to shoot a product set up like this is to have 2 separate shots and composite these in Photoshop.  It’s impossible to properly exposure for the box and not blow out the white pearls. For this shoot we didn’t have time to remove the pearls as this was rush job.  We elevated the camera to a high angle using a macro lens, used an overhead diffused light source with a silk scrim. We used another light source in front – to highlight the front of the box and the top inside of the box.  Once we properly exposed the light we stack focused with about 20 shots from top to bottom.  We would like the box interior whiter, but couldn’t do it in the time we had, so this shot was usable.  Generally these types of jewelry shots require an enormous amount of time get the right lighting with the proper exposure.

Pearl Ring on White

We had enough time to properly execute this shot, which requires two separate set ups.  The first setup was to light and properly expose the ring.  We only used an overhead light source with a silk scrim for this, stack focusing with about 10 shots using a 2.8 macro lens.  For the second setup we removed the ring using three light sources for the outside and inside of the box.  We stack focused with about 10 images.  In Photoshop we put the two shots together achieving the whiter box interior.

Leather Belt on White Background

Leather Belt on White Background

Product on white background is the standard today. Minimal stack focusing is needed for this black leather belt leaving the edges slightly out of focus for an attractive image with depth. We used a transparent surface using three studio flashes – one overhead with a silk scrim, two soft boxes on either side with flags to block the light.  A white background is lit by one flash meticulously placed, together yielding the pure white background we’re after.

Table Top Product Styling

Glass on White Background
The beauty of clear shiny glass.  Lighting glass requires a toolbox of gadgets to achieve the final product image on white.  A specialized surface gives the reflection in the foreground at the base of the glass diffuser. In order to keep any shadow from interfering with the transparency looking front to back means flooding the background with light and strategically placed strobe flashes. While striving for glass on white be careful not to lose the definition of the bottle. We used a number of light modifiers and redirected light as need to create this final image of lightness and clarity.

White Background for Amazon Specs

Amazon Product on White, Photography
Amazon has strict requirements for its product photography. All products need to be shot on a white background.  Sounds simple until you realize “white” is a precise hex color # 255, 255, 255. While there are multiple ways to achieve this result for this product we used a specialized surface to give a beautiful transparent, “floating” feel.  The studio strobes have to be precisely placed to pull this off. Flooding the white background with light bathes the dog whistle in pure white.  Just what Amazon desires.  Also helpful to our client was a captioned photo of parts. See more product photography photos.
Dog Whistle for Amazon
Captioned Product Photo Parts for Amazon

Retail Display Photographer

Retail Product Display Photographer

Chrome retail product displays have a striking beauty, even before hanging your product on one! The lovely reflective surface bounces light making it fun to photograph.  As with all reflective surfaces the challenge is controlling the light to capture the shiny surface. View more of our catalog photography on our website.

A typical set up includes:
2- Soft Silver Paul C. Buff’s PLMs with diffusion
Paul C Buff’s Einsteins
White background