Large Product Photography

There is a big product and there is a BIG product!  Airplanes have beautiful design lines and beautiful paint jobs. They sparkle in the sunlight.  Photographing large products means working in a large area, more importantly having staff to maneuver the airplane into the desired position of the photographer.  Having a beautiful sunny day with cloudy blue skies makes the session wonderful!
Large Product Photography

To shoot the interior cockpit we covered the windshield with a tarp, squeezed into a tight cockpit and closed the doors to keep out the ambient light using only the glow of the instrument light panels.  Using a tri-pod and the slowest shutter speed of the Canon 5d Mark III returned a beautiful shot.

Airplane Cockpit

Dental Staff Photography

Dental Staff Photography

Website photos can go beyond the somber to this fun shoot. It captures the fun spirit of this staff portrait.  (We took serious shots, too – but these won out!)

Using 64″ Paul C Buff PLM umbrellas, two Einsteins to get that beautiful deep separation of tones.

Group Staff Photography

Large Group Staff Photography

A large staff group shot needs a bit of pre-planning. This session greatly benefited from color coordinated clothing. Body language is a subtle way to bring the comfortable warmth of a large group and takes patience to arrange.

Lighting for a large group gives depth.  We used 64″ Paul C Buff PLM umbrellas – one on each side.

Rooftop Photography

Warehouse Rooftop Photograhy

Nothing like being alone on a rooftop shoot, especially when the client is asking for a few creative shots.

Los Angeles Rooftop Skyline

The client hoped to have the Los Angeles skyline as a background to the rooftop system they had installed on this industrial building.  In these two shots the skyline seems close, despite how far away it was.  The 70-200 mm Canon lens is a long lens which compresses the background-bringing it closer in the images.

Rooftop Shot of LA Skyline, Industrial

Industrial Facility Rooftop Photographer

Shot with the Canon 35 mm lens you can see how far away the skyline actually was located.

Rooftop Industrial System

Using the Canon 35 mm 1.4 lens let us grab this creative shot.

Industrial Sub-Zero Photography

Talk about cold!

Industrial Sub Zero Freezer Photography

This industrial photo shoot had special needs.  Part of which was the temperature of -4 degrees.  It took a team of 3 to make this shot work and time was the driving factor, as Southern Californians, we aren’t acclimated for cold.  The outside temperature was over 80 degrees.

After an all day shoot this was the last shot due to the temperature, noting the extreme temperature change would be asking a lot of the camera. The lift operator suspended the photographer upwards with the client sprinting through the aisles to trigger the motion sensor-ed facility lights.  This gave a window of 30 seconds to grab the shot before the lights shut off.  The temperature was taxing to our breathing and stress on the camera equipment.  It took 8 hours for the camera body and lens temperature to return to room temperature, no damage to the camera or lens.  We were in and out in about 5 minutes, taking 3 shots.

Using a Canon 6d with a 14 mm 2.8 Canon lens.

Industrial Warehouse Freezer

This freezer operates between 35-50 degrees for refrigerated foods.  We shot in here before the subzero freezer and it was breeze.

Service Truck on White

Service Truck on White

What to do with your service truck photo?  You spent a great deal of thought and cost in creating your moving billboard – the photo turned out great, next?  A slick, clean extraction of your service vehicle is a great advertising tool.  You can create beautiful ads by lay text over the image, or drop it into any kind of background.  It all begins with getting a properly lit photo.  The “magic” lies in the planning.  The extraction yields an image easily manipulated in many creative ways. Read more about website photography.

Original Photography vs Stock Photography

original photography versus stock photography

taken on-site at auto repair shop

As a photographer I can appreciate stock photography. Well lit images, with models, shiny clean cars and wonderful macro photography. For business owners they have been a resource for a long time to get professional photography onto their website. Consider lifestyle photography for polished original images of your business.

As the internet has evolved users have become savvier with higher expectations. In a visual world photos are seen faster than website copy is read, which gives them the potential to deliver a message quicker. Users have become cynical: “Are we supposed to believe that model works at your company? And are these people always that happy discussing one piece of paper?” On top of this skepticism you run the risk of these same images being seen repeatedly on other websites – and worse…a competitor’s site. Show pictures of real customers, your staff, your product, and your location. A professional photographer not only brings proper equipment, but helpful insight into staging scenes to cover all your photo needs from staff to facility, and services.

Use your photos on your website to deliver your message with text laid across the image. Make a bold statement – and keep it real.

Google has taken an interest in photos and how to give more weight to original photography versus stock images. That is reason enough to take a closer look at professional photography for your business. Google is secretive in many of the “how” they make their decisions, rather than waiting to figure it out, take heed and make a change.

While everyone has a smartphone/iPhone and can take good photos – at some point you will need a professional photographer to take your business photos to the next level. This is especially true when your business is a product, or your product is you – as a service provider. We hire professionals when we want the job done right – from plumbers to electricians to photographers. It’s your business; put your best face forward to the public.


White Balance for Business

Commercial Photography

There were no interior lights turned on in this airplane hangar.  I chose to open the hangar door behind us and use the natural light from the skylight.  When I turned around to shoot the airplane (below), I changed the white balance temperature to 3350 to get this blue water look. View more business photography.

Airplane Hangar Photography