As a photographer I can appreciate stock photography. Well lit images, with models, shiny clean cars and wonderful macro photography. For business owners they have been a resource for a long time to get professional photography onto their website. Consider lifestyle photography for polished original images of your business.
As the internet has evolved users have become savvier with higher expectations. In a visual world photos are seen faster than website copy is read, which gives them the potential to deliver a message quicker. Users have become cynical: “Are we supposed to believe that model works at your company? And are these people always that happy discussing one piece of paper?” On top of this skepticism you run the risk of these same images being seen repeatedly on other websites – and worse…a competitor’s site. Show pictures of real customers, your staff, your product, and your location. A professional photographer not only brings proper equipment, but helpful insight into staging scenes to cover all your photo needs from staff to facility, and services.
Use your photos on your website to deliver your message with text laid across the image. Make a bold statement – and keep it real.
Google has taken an interest in photos and how to give more weight to original photography versus stock images. That is reason enough to take a closer look at professional photography for your business. Google is secretive in many of the “how” they make their decisions, rather than waiting to figure it out, take heed and make a change.
While everyone has a smartphone/iPhone and can take good photos – at some point you will need a professional photographer to take your business photos to the next level. This is especially true when your business is a product, or your product is you – as a service provider. We hire professionals when we want the job done right – from plumbers to electricians to photographers. It’s your business; put your best face forward to the public.