Why hire a professional photographer?

It’s tempting to pick up your cell and begin snapping photos of your business for your website.  Ten years ago this was acceptable for websites, but the internet is now a far more polished place and website visitors have a higher expectation of quality.

As a professional in your own business you understand the knowledge and experience it takes to deliver the quality service or products you sell.  When it comes to photographing your business, staff portraits or product photography you want a professional to deliver outstanding images to promote your business.  To expect your employees to be able to deliver images that a professional can is unrealistic.  There is a huge difference between a hobbyist and a professional.

A pro photographer uses professional cameras, lighting, backdrops and knows ways to manipulate light to capture the best photo of your products, facility or personnel.  A professional photographer will get to know your business and match the look and feel of your branding.  He’ll have suggestions for the best shots and composition bringing a creative artistic eye to your project.  Taking your vision of a project and delivering eye-catching photographs.

Most photos benefit from processing – however minimal a professional photographer’s eye preparing the images ensures superior quality. Take your business project to the next level use a professional for professional results.

catalog photography

Sunlight

portrait photography

This is a simple shot.  It was thought out prior to being on location.  Even if you don’t have a 35mm wide angle lens, you can apply 2 techniques: sunlight on the faces, and use a short ladder.

It’s the angle which gives this a creative, fresh look.  The color photo was fabulous, but this is where Photoshop is so useful.  Turn the image into black and white, add a hue adjustment layer and mask out everything except for one pair of sunglasses.  Subtle touches make a big statement.  Once, again: it’s about controlling the elements.  Have fun!