This innovative speaker design offers stunning sound. The photography needed to reflect the mood.
The photographer used two Arri 650T fresnel lights with 300 watt bulbs and two Matthews 48″ x 48″ artificial silk scrims, 1.6 stops. Also used a Rotolight NEO matching the Arri tungsten temperature for the top of the speaker.
Canon 5D MarkIII
Canon 100mm 2.8 macro lens
We used a sheet of black acrylic to create a classic look. There is nothing in the background, but shooting at a 9.0 aperture kept the product in sharp focus while turning the background completely black. This shot is straight out of the camera, no Photoshop adjustments or editing.
The designer requested a size perspective so we added wine glasses for a simple staged product image.
Lifestyle jewelry photos are a great asset to show off your jewelry collection and add “eye candy” to your website. Showing your jewelry worn breathes warmth and personal connection to your gemstone jewelry – rings, bracelets, earrings and necklaces. This session was shot at the jeweler’s store within a two hour window.
These lifestyle images were shot using a Paul C Buff Beauty Dish with a 20% grid using an Einstein studio flash, hand held reflector and a Canon 24-70 mm lens.
We also shot environmental jewelry product pieces in a couple of settings. Creating a stunning bokeh background to set off the sparkling gemstones.
A tight crop (below) brings the ring forward.
This diamond ring (below) was set into a succulent. We manipulated the image with photo editing to keep the focus on the ring. These product images were shot using a Rotolight and a 100mm 2.8 Canon lens.
There is a big product and there is a BIG product! Airplanes have beautiful design lines and beautiful paint jobs. They sparkle in the sunlight. Photographing large products means working in a large area, more importantly having staff to maneuver the airplane into the desired position of the photographer. Having a beautiful sunny day with cloudy blue skies makes the session wonderful!
To shoot the interior cockpit we covered the windshield with a tarp, squeezed into a tight cockpit and closed the doors to keep out the ambient light using only the glow of the instrument light panels. Using a tri-pod and the slowest shutter speed of the Canon 5d Mark III returned a beautiful shot.
For flat lay product photography an overhead camera rigging system with an HD monitor gives the Macro lens the flat, level shooting plane for tack sharp focus. We lit using 2 soft boxes and a quarter stop 48 inch scrim with a 3rd flash behind.
The sequins took a bit of light modifying, to maintain the jewel tones without blowing them out. We used foam core to create a box to channel the light.
Flat lay product photography requires one essential tool for setup: pins. Lots of pins, lots of foam-core layers and additional time. Spandex can be a bit of a wrestle due to the elasticity, but pinning does the trick.
What began as 35 cosmetic products turned into a full line of 360 products for a full e-commerce website. Using continuous lighting many shots needed stack focusing to provide crystal clear focus from front to back. We used a Canon 100mm 2.8 macro L lens no more than 1 foot from the product and set the aperture at f8.
To create the shine on the brushes, lipsticks and other reflective products we used a variety of light modifiers (scrims) to create each gradient.
Color matching is always critical for e-commerce and requires special 2 fold attention – lighting the color consistently, then visually matching the product to the screen in post. Though all monitors use RGB, not all monitors will display color the same. Things like graphics card, monitor drivers affect the actual display of color on every device. Despite knowing this shooting the products under strict lighting and visually color matching they will be consistent and you’ll minimize product return headaches when color is part of the buying decision.
Our model was cooperative – AND cute! The pine-cone was his choice-seems it’s a favorite. For these pet carrier product lifestyle shots we used existing light, Canon Speedlites, the Canon 6D with ND filters with a Canon 24-70mm 2.8 L lens.
Lifestyle photography is helpful with products like carriers to show consumers the product “in action” and also to bring a human feel to the website.
We also shot the full line of pet carriers products. These carriers are collapsible, with multiple handles, straps, openings. We shot 5-6 angles of each carrier on white background.
Typically the proper way to shoot a product set up like this is to have 2 separate shots and composite these in Photoshop. It’s impossible to properly exposure for the box and not blow out the white pearls. For this shoot we didn’t have time to remove the pearls as this was rush job. We elevated the camera to a high angle using a macro lens, used an overhead diffused light source with a silk scrim. We used another light source in front – to highlight the front of the box and the top inside of the box. Once we properly exposed the light we stack focused with about 20 shots from top to bottom. We would like the box interior whiter, but couldn’t do it in the time we had, so this shot was usable. Generally these types of jewelry shots require an enormous amount of time get the right lighting with the proper exposure.
We had enough time to properly execute this shot, which requires two separate set ups. The first setup was to light and properly expose the ring. We only used an overhead light source with a silk scrim for this, stack focusing with about 10 shots using a 2.8 macro lens. For the second setup we removed the ring using three light sources for the outside and inside of the box. We stack focused with about 10 images. In Photoshop we put the two shots together achieving the whiter box interior.
Product on white background is the standard today. Minimal stack focusing is needed for this black leather belt leaving the edges slightly out of focus for an attractive image with depth. We used a transparent surface using three studio flashes – one overhead with a silk scrim, two soft boxes on either side with flags to block the light. A white background is lit by one flash meticulously placed, together yielding the pure white background we’re after.
The beauty of clear shiny glass. Lighting glass requires a toolbox of gadgets to achieve the final product image on white. A specialized surface gives the reflection in the foreground at the base of the glass diffuser. In order to keep any shadow from interfering with the transparency looking front to back means flooding the background with light and strategically placed strobe flashes. While striving for glass on white be careful not to lose the definition of the bottle. We used a number of light modifiers and redirected light as need to create this final image of lightness and clarity.
Product on a white background has become the standard for product images. Whether to use a full shadow, or slight shadow, or no shadow is the next question. But when you’re ready to show off your product creativity opens a fabulous door. The above photo of spice jars keeps three of the four jars in focus, with a slight out of focus on the third jar, for a subtle statement.
The next photo is a lovely simple composition, still on white for an open, floating feeling, adding the spoon for a touch of lifestyle. A subtle product styling idea.
Still keeping the product styling simple we’ve added an organic feel using wood for the presentation. These are only a few ways to style your product. Keep your own product as an alternative to stock photography for your website.
Finally adding a full background frames the jars using a brick for strong base statement. The first jar has the strength and focus, allowing the other jars to become part of the background. You get the idea of the vast possibilities when you’re ready to take bring your product front and center in your website and promotion.