What began as 35 cosmetic products turned into a full line of 360 products for a full e-commerce website.  Using continuous lighting many shots needed stack focusing to provide crystal clear focus from front to back.  We used a Canon 100mm 2.8 macro L lens no more than 1 foot from the product and set the aperture at f8.

To create the shine on the brushes, lipsticks and other reflective products we used a variety of light modifiers (scrims) to create each gradient.

Color matching is always critical for e-commerce and requires special 2 fold attention – lighting the color consistently, then visually matching the product to the screen in post.  Though all monitors use RGB, not all monitors will display color the same. Things like graphics card, monitor drivers affect the actual display of color on every device. Despite knowing this shooting the products under strict lighting and visually color matching they will be consistent and you’ll minimize product return headaches when color is part of the buying decision.

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