This welcoming commercial property provided a number of scenic shots. We shot the interior rooms as well, but these show the gorgeous Arizona sun which proved the ideal lighting!
Equipment used:
Canon 5d Mark III
Canon EF24-70mm f/2.8L II USM
Natural Lighting
We shot a full line of industrial lighting products at the manufacturing plant. From overhead lighting you see in commercial retail stores and manufacturing plants to stylized industrial quality hanging pendant lights and solid metal exterior parking lot lights this was an extensive catalog. Some of the lighting products measured nearly 9 feet in length.
Shooting against a backdrop we used existing light which was a mix of tungsten and fluorescent light. We used a 5′ x 5′ scrim to soften the overhead skylight. By trial and error we shot with automatic exposure, viewed each product for accuracy and adjusted as needed to match our eye. Once we began photo editing we had a great reference which gave us a perfect color match. This was the most efficient way to shoot the products within an 8 hour day. Crucial to time management in a product shoot like this is having an employee of the client on hand to move product.
This stunningly beautiful 90 year old was a vision for the camera lens. Using existing lighting created an intimate quiet portrait.
With all the gadgets and photo editing techniques available it is important to know what to use for your subject. If using lighting keep it diffused for a soft look. Unless using a light modifier a flash will give a harshness emphasizing age lines to the point of distraction. The lovely softness in our lady’s face is due in part to those very fine line which are welcome. Part of her beauty is how comfortable she is with herself.
Another choice is converting to black and white, partially because the older generation grew up with non-color photos. Consider delivering both color and black and white to your client.