Equipment used:
Paul Buff 22 inch Beauty Dish with Diffusion
Set to one side, camera right
Einstein 640 Studio Flash
Black sweep
Canon 6D, 35mm 1.4

Portraits for men begin with getting the subject relaxed in front of the camera. A natural relaxed position is the goal so the subject looks comfortable. You only have a few minutes to determine the best pose for any given shot. There are no hard fast rules. You’re looking for individuality.