Author Archives: Doug Simon

Lifestyle Photographer in Rancho Cucamonga

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Lifestyle Photography

Lifestyle photography is the answer to original polished photography of your business for your website and print marketing.  Your staff is unique to your business.  Stock photography used to be the go-to solution for businesses, but finding the same images used on hundreds, or more, websites dilutes your message.  Read more about stock versus original photography.
This image was shot using
Paul Buff Einstein
64″ PLM Umbrella
24-70 mm Canon Lens

business-event-photographer
This photo was shot using Paul Buff Einstein, Beauty Dish and 24-70 mm lens. Great marketing photography with real people on the job.

employee-portrait
This staff portrait shot on location using three 580 Speedlites and a small umbrella.

Video Production Orange County

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This basic video production was filmed for an animal hospital to feature a brief facility tour, a laser treatment and ultrasound diagnostic test with on camera testimonials with current clients.

Filmed using a Canon C-100, 24-70 mm Canon lens, boomed mic and using existing lighting. In post production we added titles and end credits, inserted photo stills and laid the music track of original music as a wrap-around.

Solar Panel Photography

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Solar Panel at School Photography

An interesting photo shoot of installed solar panels at a local school.  This was all about angles. There are 2 parts to this solar system, with the gigantic battery stored securely behind fencing.

When hired to take one photo the task is to capture every angle in a beautifully balanced image.  To get the one shot our client needed we shot for an hour and from every angle. That’s the goal – seek out every good shot, shoot it all and let the client choose “the one”. As with all architecture there is a beauty to the structure, lines converging, verticals and horizontal.  It’s a fun shoot using only the basics: the camera and your eye.

See more Industrial Photography.

Staff Portraits, Group and Team Portraits

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Team Staff Portrait
Staff group photos are a great way to warm up your website by letting visitors become familiar with your staff even before visiting your storefront or facility. If you are online exclusively staff photos give visitors a face behind a company name and create a connection. The above shot was captured using 2 5′ PLM umbrellas with Paul C Buff Einsteins and a 2.8 aperture.Executive Staff Portrait
Lifestyle on the job portraits are wonderful ways to show your team in their environment, where often your clients meet them.
Lifestyle Team Portrait
This was shot using a simple flash bender during the middle of a work day.
Large Group Staff Photo
Whatever your needs give us a call. From 1 to 800 we can capture your staff photography.
Employee Lifestyle Photographer

Book Author Portrait

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Book Author Portrait

It’s worth waiting for! We knew this portrait would be ideal for our children’s book author.  With everything set up, we waited…for the sunlight. The breath taking explosion of light bathing our subject was exciting. While leaning on a white piano the elements of the room worked together to give us this lovely portrait.

We used a Paul C Buff Einstein flash with a 10% grid.

To serve multiple needs this also holds up in an intimate close up head-shot.Author Head-shot Portrait.

Slider Layouts

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Slider Layouts and Editing
Our client was multi-tasking. Just as he realized he had the product photography images in multiple angles covered, he realized he needed the “pretty” images for his website. Sliders are a popular advertising element on websites currently. To stay ahead of competitors go beyond using image only sliders. We create display ad layouts and created these for specific dimensions saving additional time and expense for our client.

Slider Ad Layout

Photo Editing and Ad Layouts

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Lipstaick Ad Layout
Single business owners wear multiple hats. Recognizing the value of professional product photography is the beginning for many. Single product images are great for e-commerce catalogs. When your website or print ads need that wow factor or layout for your advertising campaign message we can help.

We offer editing and layouts. Working with images from inception we excel at bringing balance within a frame, whether it is framing with a camera lens or editing your photo to keep the focus on your product or services. We can combine multiple images, add backgrounds, extract products for stunning layouts.

Cosmetic Photo layout
These cosmetics were all shot for the product description e-commerce. This layout showcases the branding suitable to stand alone on a website or can be extended to add a marketing message.

Captioned Product on White
This captioned image served the seller to get more detail visually onto Amazon’s platform.

When refreshing your branding you may be juggling web designers, print ads, new logo, painters, vehicles painted and more. In this case the photo session was ahead of the logo painter for the building.  We were able to work from the logo Illustrator files to add to the photo and maintain realism and save time for the client.

Add Logo to Building

Photo Editing Logo onto Building

Elderly Portrait

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Elderly Woman Portrait
This stunningly beautiful 90 year old was a vision for the camera lens. Using existing lighting created an intimate quiet portrait.

With all the gadgets and photo editing techniques available it is important to know what to use for your subject. If using lighting keep it diffused for a soft look.  Unless using a light modifier a flash will give a harshness emphasizing age lines to the point of distraction. The lovely softness in our lady’s face is due in part to those very fine line which are welcome. Part of her beauty is how comfortable she is with herself.

Another choice is converting to black and white, partially because the older generation grew up with non-color photos. Consider delivering both color and black and white to your client.

Cosmetic Product Photography

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Cosmetic Product Photography

What began as 35 cosmetic products turned into a full line of 360 products for a full e-commerce website.  Using continuous lighting many shots needed stack focusing to provide crystal clear focus from front to back.  We used a Canon 100mm 2.8 macro L lens no more than 1 foot from the product and set the aperture at f8.

To create the shine on the brushes, lipsticks and other reflective products we used a variety of light modifiers (scrims) to create each gradient.

Color matching is always critical for e-commerce and requires special 2 fold attention – lighting the color consistently, then visually matching the product to the screen in post.  Though all monitors use RGB, not all monitors will display color the same. Things like graphics card, monitor drivers affect the actual display of color on every device. Despite knowing this shooting the products under strict lighting and visually color matching they will be consistent and you’ll minimize product return headaches when color is part of the buying decision.

Cosmetic Photography

See more product photography.

Cosmetic Line Photography

Pet Carrier Product Photography

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Pet Carrier Product Photography

Our model was cooperative – AND cute!  The pine-cone was his choice-seems it’s a favorite.  For these pet carrier product lifestyle shots we used existing light, Canon Speedlites, the Canon 6D with ND filters with a Canon 24-70mm 2.8 L lens.

Lifestyle Photography

Lifestyle photography is helpful with products like carriers to show consumers the product “in action” and also to bring a human feel to the website.

Pet Product Photography

We also shot the full line of pet carriers products.  These carriers are collapsible, with multiple handles, straps, openings. We shot 5-6 angles of each carrier on white background.