This industrial air conditioning system sets on the roof of a massive distribution warehouse, three stories up with many, many units. The only access to the roof was via an access ladder which is straight up the wall, with a platform halfway up and a safety fence encircling the ladder for the final climb. And carrying a camera bag.
Every business wants their website to reflect the best about their business.Your website is the cornerstone of your marketing. Every ad whether print or online directs potential clients to your website. Your business practices, expertise, standards and customer service all are contained on your website for visitors to review.
A well designed website with easy navigation is critical to the functionality of your site. The internet is a visual world and having professional photos can make all the difference. Visitors’ expectations are highly visual-raise the level of your website to keep them visually engaged, read your message and convert to a customer. Read another opinion. View our Business Gallery.
The lunar eclipse April 15, 2014 was spectacular to see. Couldn’t resist capturing a few shots. Short of having telescopic lenses here is a way to use the tools you might have.
A tripod is a must. Hands off the camera and use a 10 second delay to stop lens shake. Using a 70-200mm lens on a crop sensor camera equals a 300mm lens.
ISO 125
Aperture 2.8
Shutter Speed 1 second
Commercial photographers have more creativity than you think. It’s about manipulating the elements. This is an exciting dramatic photo using only one light.
Arri Fresnel 650 with a 300 watt bulb
Using a plastic diffusion sheet background called translum made by Savage paper.
Lens EF70-200mm f/2.8L USM
ISO Speed 125
White Balance Mode Color Temperature(9900K)
Av( Aperture Value ) 16.0
Tv( Shutter Speed ) 0.3
Business owners need original photos for their marketing. So many clients have been exasperated feeling they have nothing worth photographing, particularly when their business is service oriented or their tools are not flashy and exciting. As a commercial photographer it’s my challenge to find interesting composition in the ordinary. This turns an ordinary table top photo into a dazzling advertisement image.
Now that Google is looking less favorably on stock photography you’ll be looking at options for original photos for your website. If your business produces products you’ll find this an easier solution. But when you provide services it can be more challenging to find ways to compose photos to represent your services.
Google has expanded its desire for original content to include original photography, and is looking less favorably on stock photography. It is part of how Google decides which websites have more authority. As the internet has morphed it’s a natural progression for each website to have its own original content for a unique online presence.
As you travel the internet you’ll begin to recognize stock photography as you see the same photo on multiple websites. Stock photography used to be a cost effective solution for website owners. Recent years have seen substantial increases in the cost of stock photography. If you choose 10 photos at $50 each for your website – you can afford to have original photos shot.
These two shots are staged. Using promotional items strengthens the branding, and also helps deter your website photos being stolen.
Another huge plus for having your own photos is Google’s image search. Your images will work as an advertisement for your services and products. Bring an original touch to your website. View more staged photography.
Staging photography is about total light control. The shutter allowed light manipulation behind the olive oil bottle. The light in this case is a photographic light balanced and diffused to match sunlight. Separate lighting on the garlic, peppers and tomatoes give yet more control adding dimension to this olive oil bottle staging.
The fire behind the bourbon bottle was photographed waiting as the flames flared to balance the bottle, and monitoring the light it cast on the bottle, glass, cigar—even the limes. Ice cubes were created from acrylic – sized proportionately to fit the glass. The second staging for this product (see below) focuses on a clean sharp reflection accented by diffusion lighting.
Merchants selling on Amazon.com are asked to submit their catalog of product images on an all white background. There are a couple of ways to shoot your products to look their best.
These samples are not cutouts nor photo edited-these are as shot. Here is an example without any shadows:
Product Photo without shadows
Product Photography with shadow
Visit our Catalog Photography and Product Photography pages.
Beauty Dish Photography
This is a simple one light shot. White back drop, a beauty dish with an Einstein 640 flash, 1/4 power. Light was positioned to the extreme camera left approx. 45 degree angle over shoulder of man pointed at girl.
Canon 7D
lens: 70-200mm f/2.8
Aperture f8
Shutter Speed 1/250
White background turned grey since the couple was 8 feet in front. The skin tones varied dramatically, desaturation was the ideal solution.