You have a great product and you’ve got your product on white shots, but you need that one great shot-often referred to as a “hero” shot for your Amazon product page. Even with minimal equipment you can maximize your composition to stage your product.
This rustic cabin decor lamp with painted shade and metal art; and small wood carvings against a tongue and groove wood wall serves as the canvas to creating more dramatic photography. This is your stage and these are the basic elements to arrange as you look for the shot you’re after. This isn’t about being quick-it takes time and a lot of shots. Beyond arranging what you see through the lens you’ll change up the shutter speed and focal length for a wide range of variables to find that end shot.
Turns out less is more.
Adding a floral stem to the very foreground adds shadow and depth. The focus is clearly on the cabin lamp with the floral having the bokeh. This is using a very slow shutter speed and wide open aperture (2.8).
Here the focus is reversed-bringing the floral into focus maintaining the same slow shutter speed and aperture. This might work for a backdrop image for marketing text while you still display your product.
The experimenting continues, same lens settings, but rearranging the floral, playing with the light. This, too, can be a nice backdrop drawing the eye to the foreground where you might add your marketing message for a website slider.
Then often you come full circle to include parts of several variations of your composition. This used the same settings, pulled in the wood carvings and feathered the floral to a wider angle for a beautifully balanced and bokehed rustic cabin decor photograph. This gives a lovely staging while highlighting the lamp and giving a vision of how it will look and feeling it creates once brought into the buyer’s home.
Canon Lens EF70-200mm f/2.8L USM
Slow Exposure 0.3 seconds
Rotolight to spot
