Why hire a professional photographer?

It’s tempting to pick up your cell and begin snapping photos of your business for your website.  Ten years ago this was acceptable for websites, but the internet is now a far more polished place and website visitors have a higher expectation of quality.

As a professional in your own business you understand the knowledge and experience it takes to deliver the quality service or products you sell.  When it comes to photographing your business, staff portraits or product photography you want a professional to deliver outstanding images to promote your business.  To expect your employees to be able to deliver images that a professional can is unrealistic.  There is a huge difference between a hobbyist and a professional.

A pro photographer uses professional cameras, lighting, backdrops and knows ways to manipulate light to capture the best photo of your products, facility or personnel.  A professional photographer will get to know your business and match the look and feel of your branding.  He’ll have suggestions for the best shots and composition bringing a creative artistic eye to your project.  Taking your vision of a project and delivering eye-catching photographs.

Most photos benefit from processing – however minimal a professional photographer’s eye preparing the images ensures superior quality. Take your business project to the next level use a professional for professional results.

catalog photography

Alternative to Stock Photography

Now that Google is looking less favorably on stock photography you’ll be looking at options for original photos for your website. If your business produces products you’ll find this an easier solution. But when you provide services it can be more challenging to find ways to compose photos to represent your services.

alternative to stock photography

composite photography

photography for services

Creative Product Staging

 

Google has expanded its desire for original content to include original photography, and is  looking less favorably on stock photography.  It is part of how Google decides which websites have more authority.  As the internet has morphed it’s a natural progression for each website to have its own original content for a unique online presence.

As you travel the internet you’ll begin to recognize stock photography as you see the same photo on multiple websites.  Stock photography used to be a cost effective solution for website owners. Recent years have seen substantial increases in the cost of stock photography.  If you choose 10 photos at $50 each for your website – you can afford to have original photos shot.

product staging photographer

These two shots are staged.  Using promotional items strengthens the branding, and also helps deter your website photos being stolen.

Another huge plus for having your own photos is Google’s image search. Your images will  work as an advertisement for your services and products.  Bring an original touch to your website. View more staged photography.

creative staging photography

Bedding Staging Product Photography

Bedding Staging Product Photography

Fully staged this bedding shot combined full props, natural light and composite photography. Thorough experimentation with the sheets to find the best display for pattern and colors. All other elements needed to funnel the eye toward the bed sheets. Two products in the nightstand help to solidify the product in this grand setting. While an intimate shot this required placement of the bed, nightstand and shooting the window light separately to give maximum control.

 

Product Bottle Photography

Olive Oil Bottle Photography

Staging photography is about total light control.  The shutter allowed light manipulation behind the olive oil bottle. The light in this case is a photographic light balanced and diffused to match sunlight. Separate lighting on the garlic, peppers and tomatoes give yet more control adding dimension to this olive oil bottle staging.

Liquor Bottle Staging Photography

liquor bottle staging phorography

The fire behind the bourbon bottle was photographed waiting as the flames flared to balance the bottle, and monitoring the light it cast on the bottle, glass, cigar—even the limes. Ice cubes were created from acrylic – sized proportionately to fit the glass. The second staging for this product (see below) focuses on a clean sharp reflection accented by diffusion lighting.

product staging photography , bottle

 

Video Production for Business

When you’re ready to create a video for your business it can be overwhelming.  There are a lot of choices, but with  a bit of research you can prepare a structure ( called a script) outlining shots you would like to capture, dialogue, still images and various techniques.

Visit our Video Production page to read more details and view sample videos and also check out out YouTube video.

Catalog-Product Photography

Merchants selling on Amazon.com are asked to submit their catalog of product images on an all white background.  There are a couple of ways to shoot your products to look their best.

These samples are not cutouts nor photo edited-these are as shot.  Here is an example without any shadows:

Product Photo without shadows

Product Photo without shadows

Product Photography with shadow

Product Photography with shadow

Visit our Catalog Photography and Product Photography pages.