This diffuser product begins with a lush reflective foreground and organic items to complement the style of this product. Shooting on a specialized surface gives the refection we were after fading into white. This is achieved by a lot of light precisely directed.
For a dramatic style we pulled in a textured background, a simple brick and keeping our organic theme – a few accents to give this diffuser a new face!
Read more about product styling.
The beauty of clear shiny glass. Lighting glass requires a toolbox of gadgets to achieve the final product image on white. A specialized surface gives the reflection in the foreground at the base of the glass diffuser. In order to keep any shadow from interfering with the transparency looking front to back means flooding the background with light and strategically placed strobe flashes. While striving for glass on white be careful not to lose the definition of the bottle. We used a number of light modifiers and redirected light as need to create this final image of lightness and clarity.
Amazon has strict requirements for its product photography. All products need to be shot on a white background. Sounds simple until you realize “white” is a precise hex color # 255, 255, 255. While there are multiple ways to achieve this result for this product we used a specialized surface to give a beautiful transparent, “floating” feel. The studio strobes have to be precisely placed to pull this off. Flooding the white background with light bathes the dog whistle in pure white. Just what Amazon desires. Also helpful to our client was a captioned photo of parts. See more product photography photos.
Chrome retail product displays have a striking beauty, even before hanging your product on one! The lovely reflective surface bounces light making it fun to photograph. As with all reflective surfaces the challenge is controlling the light to capture the shiny surface. View more of our catalog photography on our website.
A typical set up includes:
2- Soft Silver Paul C. Buff’s PLMs with diffusion
Paul C Buff’s Einsteins
White background
taken on-site at auto repair shop
As a photographer I can appreciate stock photography. Well lit images, with models, shiny clean cars and wonderful macro photography. For business owners they have been a resource for a long time to get professional photography onto their website. Consider lifestyle photography for polished original images of your business.
As the internet has evolved users have become savvier with higher expectations. In a visual world photos are seen faster than website copy is read, which gives them the potential to deliver a message quicker. Users have become cynical: “Are we supposed to believe that model works at your company? And are these people always that happy discussing one piece of paper?” On top of this skepticism you run the risk of these same images being seen repeatedly on other websites – and worse…a competitor’s site. Show pictures of real customers, your staff, your product, and your location. A professional photographer not only brings proper equipment, but helpful insight into staging scenes to cover all your photo needs from staff to facility, and services.
Use your photos on your website to deliver your message with text laid across the image. Make a bold statement – and keep it real.
Google has taken an interest in photos and how to give more weight to original photography versus stock images. That is reason enough to take a closer look at professional photography for your business. Google is secretive in many of the “how” they make their decisions, rather than waiting to figure it out, take heed and make a change.
While everyone has a smartphone/iPhone and can take good photos – at some point you will need a professional photographer to take your business photos to the next level. This is especially true when your business is a product, or your product is you – as a service provider. We hire professionals when we want the job done right – from plumbers to electricians to photographers. It’s your business; put your best face forward to the public.
Your typical three story industrial distribution warehouse building. Getting the exterior shot was the simplest part of this job, but the client installed a massive air conditioning system and wanted to capture the expanse of this project.
These air conditioning ducts are massive. This ended up being a pretty shot – architecturally speaking.
You can’t get this with your iPhone. Critical to my client were shots of the air ducts – which were 3 stories up, no ladder or lift system to get me close, and these ceilings were 80% dark. The crew was laying in the ceiling panels as I worked staying ahead of them before the window to shoot was gone. I used a 35 mm lens and metered for the darkness to achieve the results above.
It’s tempting to pick up your cell and begin snapping photos of your business for your website. Ten years ago this was acceptable for websites, but the internet is now a far more polished place and website visitors have a higher expectation of quality.
As a professional in your own business you understand the knowledge and experience it takes to deliver the quality service or products you sell. When it comes to photographing your business, staff portraits or product photography you want a professional to deliver outstanding images to promote your business. To expect your employees to be able to deliver images that a professional can is unrealistic. There is a huge difference between a hobbyist and a professional.
A pro photographer uses professional cameras, lighting, backdrops and knows ways to manipulate light to capture the best photo of your products, facility or personnel. A professional photographer will get to know your business and match the look and feel of your branding. He’ll have suggestions for the best shots and composition bringing a creative artistic eye to your project. Taking your vision of a project and delivering eye-catching photographs.
Most photos benefit from processing – however minimal a professional photographer’s eye preparing the images ensures superior quality. Take your business project to the next level use a professional for professional results.
There were no interior lights turned on in this airplane hangar. I chose to open the hangar door behind us and use the natural light from the skylight. When I turned around to shoot the airplane (below), I changed the white balance temperature to 3350 to get this blue water look. View more business photography.
Commercial photographers have more creativity than you think. It’s about manipulating the elements. This is an exciting dramatic photo using only one light.
Arri Fresnel 650 with a 300 watt bulb
Using a plastic diffusion sheet background called translum made by Savage paper.
Lens EF70-200mm f/2.8L USM
ISO Speed 125
White Balance Mode Color Temperature(9900K)
Av( Aperture Value ) 16.0
Tv( Shutter Speed ) 0.3
Business owners need original photos for their marketing. So many clients have been exasperated feeling they have nothing worth photographing, particularly when their business is service oriented or their tools are not flashy and exciting. As a commercial photographer it’s my challenge to find interesting composition in the ordinary. This turns an ordinary table top photo into a dazzling advertisement image.
Now that Google is looking less favorably on stock photography you’ll be looking at options for original photos for your website. If your business produces products you’ll find this an easier solution. But when you provide services it can be more challenging to find ways to compose photos to represent your services.
