Category Archives: White Background Photography

Food and Product Photography

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Food Product Photography
Food product photography is fascinating.  Take a pile of grains, seeds or powder and find the best arrangement of the pile.  How to sprinkle just the right amount of spread, where to stop the bulk of product and control powder spillage is critical. Stacking the chunky ingredients begins with balancing the chunks, then rearranging to create the visual look of the interesting sides and of course the crumbs.  It takes a fair amount of time to get some test shots for the client to choose from. There is a beauty in ingredients!

Equipment Used:
Canon 5d Mark III
Canon Macro Lens EF100mm f/2.8
Multiple Softboxes
Multiple Gradients
paper funnels, small brushes

Food Ingredient Product
Health Food Product Photography
Food and Product Photography
Food Product Styling

Jewelry Photographer in Tucson

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Gold Necklace on White Background

Product on white photography is at its best when jewelry is the object.  The gorgeous reflective surfaces create light magic on their own.  Adding photographic lighting which is then manipulated to capture the most interesting reflection is the fun part.  Every nuance of the camera changes the drama. That also makes it one of the most challenging product photography sessions.  So many choices!

Sterling Silver Bracelet on White Background

Gemstone Necklace on White Background

…and waiting until the necklace stops swinging!
Canon 5D Mark III
Canon Macro Lens EF100mm f/2.8
Softbox with gradient
Rotolight
Back lit

Product Photography on White with Multiple Angles

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Some products are just gorgeous due to their exterior surface. This diamond pattern is lovely! The reflective nature is the tough part about photographing this product. Our client is launching a new product line with two sizes of this unit. They also wanted to show the quality of craftsmanship, details and a product styled use image.

Product styling always sounds simple: Grab some items and stack them inside. The last thing you want for your product is distraction from the unit. In this case we discussed  colors of soda, lid options, choice of cans, what to put on the top rack, position of the labels and making sure everything was “balanced” to the eye–and keep these items from moving/rolling. Attention to detail pays off in a well laid out composition and the product “shines”.  In this case–it always shines!

Reflective products (glass, metal, jewelry, high gloss acrylic products) offer challenges. Once the lighting is in place-then you begin to block out reflections you don’t want – inclusive of the photographer in the product. Controlling the light to not blow out the high reflection, yet show off that very shiny surface we all love. The diamond metal pattern here controlled some of the typical hot spots. We were also able to make use of massive overhead natural lighting and several white reflectors to obtain an even product surface look.  Working all of the elements together takes a lot of time. We spend more time setting up a shot, than shooting, typically.  Shooting multiple angles meant repositioning everything (continuous lighting, white reflectors, c-stands, every clothes pin and re-taping) with each change of angle, and the second unit.

When you’re selling online any product photography should include an all-the-parts shot, manuals included.  Let prospective clients know what’s in the box.  We’ve also been asked to edit the photos adding the dimensions for clients.  Make it easy for people to buy your product!

Continuous Lighting
Natural Lighting
White Reflectors
Canon 24-70mm 2.8 Lens
Canon 100mm 2.8 Macro Lens

Amazon Product Photographer

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Amazon Product Size Reference

Product photography on Amazon has required the product’s background to be pure white with a hex number of 255, 255, 255.  This is still standard, but Amazon has broadened product images to include lifestyle photos and staging shots.  These allow the seller to show their product in a setting it will be used (staging image) or a person interacting with the product (lifestyle image).
Camaro Product Staging
Our client needed his very small hidden camera in a staging setting, where from a distance it is unlikely to be easily seen and in multiple settings to show its diversity. In addition to stating the measurements in his product details he wanted a visual reference to show the size of his camera. For this purpose, he chose a silver dollar (top image).
Product Staging with Inset

The product and interior staging shots photos were shot using a Canon 100mm 2.8 macro lens with continuous fluorescent lighting. The exterior auto staged photo was shot with natural light, angling the car for optimum use of sunlight.

Flat Lay Product Photographer in Orange County

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Flat Lay Product

For flat lay product photography an overhead camera rigging system with an HD monitor gives the Macro lens the flat, level shooting plane for tack sharp focus.  We lit using 2 soft boxes and a quarter stop 48 inch scrim with a 3rd flash behind.

Sequined Bikini Product Photorgapher

The sequins took a bit of light modifying, to maintain the jewel tones without blowing them out. We used foam core to create a box to channel the light.

Swimsuit Photographer

Flat lay product photography requires one essential tool for setup: pins.  Lots of pins, lots of foam-core layers and additional time.  Spandex can be a bit of a wrestle due to the elasticity, but pinning does the trick.

Cosmetic Product Photography

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Cosmetic Product Photography

What began as 35 cosmetic products turned into a full line of 360 products for a full e-commerce website.  Using continuous lighting many shots needed stack focusing to provide crystal clear focus from front to back.  We used a Canon 100mm 2.8 macro L lens no more than 1 foot from the product and set the aperture at f8.

To create the shine on the brushes, lipsticks and other reflective products we used a variety of light modifiers (scrims) to create each gradient.

Color matching is always critical for e-commerce and requires special 2 fold attention – lighting the color consistently, then visually matching the product to the screen in post.  Though all monitors use RGB, not all monitors will display color the same. Things like graphics card, monitor drivers affect the actual display of color on every device. Despite knowing this shooting the products under strict lighting and visually color matching they will be consistent and you’ll minimize product return headaches when color is part of the buying decision.

Cosmetic Photography

See more product photography.

Cosmetic Line Photography

Pet Carrier Product Photography

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Pet Carrier Product Photography

Our model was cooperative – AND cute!  The pine-cone was his choice-seems it’s a favorite.  For these pet carrier product lifestyle shots we used existing light, Canon Speedlites, the Canon 6D with ND filters with a Canon 24-70mm 2.8 L lens.

Lifestyle Photography

Lifestyle photography is helpful with products like carriers to show consumers the product “in action” and also to bring a human feel to the website.

Pet Product Photography

We also shot the full line of pet carriers products.  These carriers are collapsible, with multiple handles, straps, openings. We shot 5-6 angles of each carrier on white background.

Family Studio Portrait on White Background

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Young Family Portrait

A white background gives a contemporary setting for this young family.  Once again, the Paul Buff PLM umbrellas let us flood the set with brilliant light, focused where the photographer wanted.  And the expression of the front row girl?  Did someone mention:  ice-cream?  You have to speak their language!  It was fun!

Service Truck on White

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Service Truck on White

What to do with your service truck photo?  You spent a great deal of thought and cost in creating your moving billboard – the photo turned out great, next?  A slick, clean extraction of your service vehicle is a great advertising tool.  You can create beautiful ads by lay text over the image, or drop it into any kind of background.  It all begins with getting a properly lit photo.  The “magic” lies in the planning.  The extraction yields an image easily manipulated in many creative ways. Read more about website photography.

Pearl Jewelry Photography

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Pearl Jewelry Photography

Typically the proper way to shoot a product set up like this is to have 2 separate shots and composite these in Photoshop.  It’s impossible to properly exposure for the box and not blow out the white pearls. For this shoot we didn’t have time to remove the pearls as this was rush job.  We elevated the camera to a high angle using a macro lens, used an overhead diffused light source with a silk scrim. We used another light source in front – to highlight the front of the box and the top inside of the box.  Once we properly exposed the light we stack focused with about 20 shots from top to bottom.  We would like the box interior whiter, but couldn’t do it in the time we had, so this shot was usable.  Generally these types of jewelry shots require an enormous amount of time get the right lighting with the proper exposure.

Pearl Ring on White

We had enough time to properly execute this shot, which requires two separate set ups.  The first setup was to light and properly expose the ring.  We only used an overhead light source with a silk scrim for this, stack focusing with about 10 shots using a 2.8 macro lens.  For the second setup we removed the ring using three light sources for the outside and inside of the box.  We stack focused with about 10 images.  In Photoshop we put the two shots together achieving the whiter box interior.